UFC heavyweight champion Cain Velasquez and #1 contender Fabricio Werdum will headline the UFC 180 press conference tomorrow from the Polyforum Siqueiros in Mexico City, Mexico.

The press conference is not only an opportunity to promote the card, but another step towards introducing mixed martial arts and its Latin-American stars to an emerging market currently best known for its boxing prizefighters.

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MMA Crossfire

TUF: Latin America

The press conference starts at 1 pm EST/10 pm PST.

In addition to seven other fighters, UFC president Dana White will participate in a media scrum afterwards.

 UFC 180 takes place November 15th in Mexico City. Valesquez and Werdum are rival coaches on the The Ultimate Fighter: Latin America.