Reebok announced a partnership with UFC womens bantamweight champion Ronda Rousey and lightweight champion Jon Jones today.
The two champs join former welterweight champ Johny Hendricks and lightweight champion Anthony Pettis on the Reebok roster.
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The two will work closely to “develop combat training products to help consumers train like a fighter.”
“Reebok is working with UFC to take the sport to the next level,” Jones said. “It’s going to be an amazing journey and I’m incredibly proud to be a part of it. The brand has a great history in fitness and training, and that comes through in everything they do. What I’m particularly excited about is that the input of the fighters is going to drive the product innovation, which will ensure all athletes, whether they are fighting for a world championship or just to be fit, will have the very best gear.”
“In addition to being one of the fastest growing sports in the world, MMA is also one of the most demanding in terms of training and conditioning,” Reebok president Matt O’Toole added. “The mental and physical toughness and discipline required is remarkable. There are no better examples of this than Ronda and Jon, and they have the championships to prove it.”
They will also “develop and launch the brand’s new range of UFC apparel, as well as a new collection of footwear and apparel.”
The announcement also comes on the heels of media conference call designed to announce a class-action lawsuit against the UFC by a group that includes former fighters.
Reebok initially announced a year 2015 sponsorship deal with the UFC December 2nd.