Lyoto Machida and the other UFC Fight Night 58 main card players were a hit with viewers, but the prelims weren’t too shabby either, according to data supplied by FOX.
The card averaged 966,000 American viewers for FOX Sports 1, which was a 28% increase over last year’s UFC Fight Night 33 December card average of 755,000.
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It was the fourth most watched fight event on FOX Sports 1, peaking at 1.237 million viewers. The 8pm ET – 10 pm ET prelims averaged 628,000 viewers.
FOX Sports Live reported a doubling average viewership of 325,000 viewers, versus 125,000 from December 2013’s UFC Fight Night 33.
FOX Sports LIVE, the network’s news, information and highlights show reaped the benefit of an exciting night of fights. The network’s signature program more than doubled its average viewership from last December’s comparable Fight Night (325,000 vs. 152,000).
THE CROSSFIRE’S TAKE: We haven’t seen numbers from FOX in a while, so it’s interesting these come in when there are increases to report. Nevertheless, these reinforce the basic staple: Good fights and good main events (however brief) are likely to equal good ratings.