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Eric Winters named new UFC Fight Pass senior VP and GM

UFC Fight Pass now has a new senior vice president and general manager.

Eric Winter will oversee and manage the streaming service from the UFC headquarters in Las Vegas, according to today’s company announcement.


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“Eric’s unmatched experience in developing emerging programming platforms and leveraging key partnerships will be vital to the development of UFC Fight Pass,” executive vice president and chief content officer Marshall Zelaznik said. “With the continued expansion of exclusive content and the leading digital fight library in the world, UFC is excited about the future of UFC Fight Pass for our passionate fans.”

Winter joins Zelaznik and executive vice president of operations and production Craig Borsari to help “oversee business development and identifying key initiatives to drive the digital platform’s global growth.”

UFC Fight Pass
UFC Fight Pass looks a little different than when it first started.

“UFC is not only the leader in the sport of mixed martial arts, but it is a leader in the area of programming and content distribution,” Winters said. “I am thrilled to join UFC and build key partnerships that will ensure UFC Fight Pass is the premier destination for fight fans around the world.”

Winters has a development background. He led the Yahoo!-owned, which had a staff of over 360 writers, editors, videographers, and technologists. He was also the co-head of the Yahoo! global sports partnership team, launching and managing the Yahoo! Sports E-commerce businesses, including  the Yahoo Sports Store, Yahoo! Sports’ ticketing and its digital pay-per-view business. He received a CEO Excellence Award in 2014 and is one of the 2012 Hundred People of Power and Influence, according to The Hockey News.

In addition, he spent more than eight years at Direct TV.


Kenai is a former Postmedia Network online news and sports editor. He is the Editor-in-Chief for MMA Crossfire.

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