UFC Fight Pass, today in Los Angeles, announced the additions of GLORY kickboxing and the Eddie Bravo Invitational (EBI) jiu-jitsu competition to its programming.
It starts as soon as February 26th with the GLORY Superfight Series in Chicago, and April 24 with EBI 6, from Los Angeles.
“We are proud to announce our new partnerships with the GLORY kickboxing and EBI Brazilian jiu-jitsu organizations,” UFC senior vice-president and Fight Pass GM Eric Winter said. “This is a huge development for Fight Pass. We haven’t just added some kickboxing and some BJJ to Fight Pass – we partnered with leaders in both sports. GLORY has established itself as the pinnacle of world kickboxing while EBI leads the way in exciting, fast-paced submission grappling. Both of these organizations are tremendous additions to Fight Pass.”
Fight Pass also streams content from Invicta FC, Pancrase, Victory FC, Shooto Brazil, Brace MMA, EFN, and Titan FC.
“UFC Fight Pass is at the top of the global MMA world, and GLORY is the world’s leading kickboxing league,” GLORY co-founder Scott Rudmann said. “This is an unprecedented partnership that brings the best of MMA and the best of kickboxing together on a single platform that is available to fight fans around the world.”
“The UFC Fight Pass partnership is nothing short of a dream come true,” added Eddie Bravo. “UFC is responsible for the explosion of popularity for BJJ around the world, and having EBI on UFC’s digital streaming service is the perfect fit for us. I am incredibly confident that MMA and jiu-jitsu fans will love the full-throttle entertainment EBI is going to deliver on UFC Fight Pass.”
The GLORY Superfight Series Chicago features #1-ranked middleweight Joe Schilling (20-6-0, 12 KOs) taking on Mike Lemaire (14-2-0, 7 KOs).
The deal also includes the rights to GLORY’s archive library, which has over 2000 hours of footage, and over 100 K-1 events.
Winter was not surprisingly, optimistic on the addition of the two promotions.
“BJJ legend Eddie Bravo is well-known to UFC fans, having trained dozens of UFC athletes over the years and also having served as a UFC broadcaster on occasion,” Winter said. “What Eddie has been doing with his EBI events over the last couple of years is make BJJ accessible to MMA fans. EBI uses the same weight-classes as we do in the UFC, and the rules are set up to encourage athletes to be very aggressive and go for submissions from start to finish. The result is an exciting product that I know our loyal Fight Pass customers are going to love.”