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UFC announces agreement with custom mouthguard company GuardLab

The UFC announced yesterday a deal with GuardLab, a custom mouthguard company.

The agreement provides the UFC fighters with custom mouthguard, while offering an opportunity for fans to purchase them through GuardLab.com and certified locations.

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“With the ever-changing landscape in professional sports, we’re always looking for the next cutting-edge technology and innovation to aid athletes that compete in the UFC,” UFC Senior Vice President of Global Consumer Products Tracey Bleczinski said. “We are excited to partner with GuardLab as they continue to develop products that help improve the overall performance and wellness of professional athletes.”

“UFC is an exciting world-class organization, and we are thrilled about our partnership to equip and offer their athletes with what we believe to be a transformative piece of sports technology,” GuardLab CEO Aidan Butler added. “We are committed to creating an engaging brand experience and delivering a superior product for athletes everywhere.”

Complimentary mouthguard will be available for all UFC fighters at summits and events with the option of wearing it during training and UFC sanctioned events.

The two companies pledged to educate and raise general awareness of protective guards.

@kenaiandrews

 

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Kenai is a former Postmedia Network news and sports editor. He is the Editor-in-Chief for MMA Crossfire.
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