The UFC announced today a multi-year deal with Australian wagering company TAB.com.au.
The partnership establishes TAB.com.au as the “official betting and wagering partner of UFC,” and a presenting sponsor for Australian UFC live events, starting Nov. 27 with UFC Fight Night 101.
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“We are delighted to be in business with TAB.com.au,” UFC executive vice president and general manager Australia, New Zealand, and Canada Tom Wright said. “We look forward to working with them as we continue to grow our sport not only in Australia, but around the world. Collaboratively, we hope to deliver our fans the best possible experience as they enjoy UFC.”
Fighters competing in Australian events will have a TAB.com.au logo featured on their UFC Fight Kit.
“Tab.com.au is proud to be the first Australian-owned and operated UFC partner,” Tabcorp COO of wagering and media, Craig Nugent said. “This partnership reflects UFC’s growing popularity among our customers.”
Tabcorp will also be displayed inside of the Octagon and across social media and digital media platforms.
