The UFC announced Peter Stringer, a former digital media vice-president for the NBA’s Boston Celtics, as the new VP of social media for the company today.
Stringer spent 12 NBA seasons with the Celtics, expanding the team’s array of social media, mobile and website content. He is expected to bring the same energy to the UFC.
“We’re thrilled to welcome Peter to the UFC,” UFC chief operating officer Ike Lawrence Epstein said. “Peter’s overall experience and wealth of knowledge regarding the constantly evolving social media landscape, coupled with his passion for staying ahead of the curve while being innovative makes him a perfect fit to lead our global social team.”
“I’m excited to take on this new and amazing endeavor by joining UFC,” Stringer added. “I have an incredible admiration for how UFC has been able to grow its brand while promoting the sport of mixed martial arts into the global mainstream the past 16 years. As a native of New England, it was both an honor and a privilege to spend the past 12 seasons with the Boston Celtics and I’m elated to bring my sports marketing and digital experience to this organization.”