UFC GYM expands into the Middle East with flagship Bahrain location
UFC GYM announced June 9 its continuing expansion into the Middle East with a new flagship location in the Kingdom of Bahrain.
Located at Third Floor, Al Raya Mall, Building 517, Road 2408, Block 324, Juffair, the gym is expected to open in September, with three more locations in the region scheduled to debut in 2018.
“Since opening the first UFC GYM – Middle East location in Dubai last year, we’ve received tremendous positive feedback from our membership community that has paved the way for our impending new franchise,” president Adam Sedlack said. “We’re excited to build on this momentum by providing fitness enthusiasts in Bahrain with a new way to train different, while striving to achieve their individual goals.”
Founded in 2009, UFC GYM has opened more than 135 locations across the world, including a Mississauga location in Canada.
“UFC has a tremendous fan base across the Middle East and we’re excited that UFC GYM will bring its unique training methods to this market,” UFC senior vice president of international and content Joe Carr added. “UFC GYM is a perfect brand extension of our organization that helps introduce the sport and values of mixed martial arts to audiences of all ages.”
In addition, several UFC fighters have jumped onboard as franchise owners, including Cub Swanson and middleweight champion Michael Bisping.