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On the eve of Quest for Gold, ONE Championship inks deal with Telenor Myanmar

Asian MMA organization ONE Championship announced on Feb. 20 a partnership with telecommunications company Telenor Myanmar.

The deal is expected to particularly strengthen ONE’s digital footprint in the country of Myanmar and will begin at the company’s next event, ONE: Quest for Gold on Feb. 23.

“Technology plays a major role in the success of ONE Championship as a company, and we always strive to provide fans with a unique, world-class digital experience that they cannot find elsewhere,” Jack Lim, ONE chief commercial officer said in a press release. “The showcase of Asia’s authentic and rich martial arts history is made possible through the technological advancement in today’s society. This partnership with Telenor Myanmar is but another step in the right direction towards making world-class martial arts accessible to everyone in Asia, especially in Myanmar where martial arts has completely taken off in popularity over recent years.”

ONE has grown steadily over the past five years to become the biggest Asian MMA organization.

“We are excited to have this partnership with ONE Championship that will allow us to offer another best experience to all the people of Myanmar as part of our commitment,” Alex Nyi Nyi Aung, Telenor Myanmar senior manager of corporate communications added. “We recently has set a new Guinness World Record by forming the largest human image of Myanmar map to contribute to building the nation’s pride with the collaboration of general public. Through this partnership with ONE Championship Telenor Myanmar is again proud to present our national hero Aung La N Seng who is the one and only first ever world champion in support of his world champion journey, and strengthening the nation’s pride. Telenor is committed to be there for our customers and all the people of Myanmar in contributing to making history as we go forward.”

Terms were not disclosed.

Myanmar’s favourite son, ONE middleweight champion Aung La Nsang (21-10-0),”The Burmese Python,” will attempt to take a page from Martin Nguyen and add the vacant light heavyweight belt to his mantle by defeating Brazilian Alexandre Machado (8-2-0) in the main event of ONE: Quest for Gold.

“It is always an honor for me to perform in front of my fans in Myanmar, and to be able to make history and be in the position to capture a second world title in a different weight class is a massive achievement,” La NSang, 32, said at the press conference. “I relish the chance to compete for this title, and once again bring glory to the proud nation of Myanmar! I will do everything in my power to emerge victorious and honor the fans who have placed their trust and support in myself and the prestige of our country.”

ONE Championship
Aung La Nsang at the ONE press conference. Courtesy ONE Championship.

It will not be easy, however. “Bebezao,” has three TKOs and four submissions amoung his eight wins and has overcome the death of his father, a federal police agent and BJJ practitioner, to become a dangerous fighter.

ONE Championship
Brazilian Alexandre Machado at the ONE press conference.

“This is the biggest match of my life. After years of experience, my career all comes down to this,” Machado said. “As such, I am training extremely hard for this bout, and I know how well-received Aung La Nsang is in his home country. He’s a hero and a remarkable human being and it is an honor to compete against him. He deserves the biggest challenge and I am prepared to give it to him. This will be a beautiful showcase of the highest level of martial arts.”

Machado defeated Alain Ngalani via TKO at ONE: Heroes of the World in August 2016 to even his record in the organization at 1-1-0.

ONE: Quest for Gold is scheduled for Feb. 23 at the Thuwunna Indoor Stadium in Myanmar.

@kenaiandrews

KenaiAndrews
KenaiAndrewshttps://www.mmacrossfire.com
Kenai is a former Postmedia Network online news and sports editor. He is the Editor-in-Chief for MMA Crossfire.

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