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UFC and Bethesda Softworks announce interactive partnership

The UFC announced a partnership with video game company Bethesda Softworks yesterday.

Bethesda is launching its newest online prequel release, Fallout 76 on Nov. 14. UFC middleweight champion Robert Whittaker, an avid gamer, will be the brand ambassador for the company in Australia and New Zealand.

“We’re very excited to be working with UFC, and we’ve always been a huge fan of Rob, so when we found out that was mutual, an ambassadorship seemed to be the perfect fit,” ZeniMax Australia managing director, Simon Alty said in a press release. “Rob’s at an incredibly exciting time of his career and Bethesda is also in the process of announcing and releasing game-changing titles, so we can’t wait to see what we can achieve together.”

“It’s an honour to partner with Bethesda Softworks, as I’ve always been a fan of their games such as Fallout and The Elder Scrolls,” Whittaker added. “UFC is both a physical and mental battle and I’ve always turned to gaming as a way to unwind after a fight and stay focused during my recovery. I look forward to collaborating with Bethesda as they reveal more details about their upcoming releases and sharing this excitement with my followers and their community.”


Kenai is a former Postmedia Network online news and sports editor. He is the Editor-in-Chief for MMA Crossfire.

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