The UFC unveiled an opioid crisis public awareness video featuring president Dana White earlier today before UFC 235.
The spot is designed to bring awareness to the “devastating effects of opioid addiction and help end the opioid crisis that has impacted millions of Americans,” according to a UFC press release.
According to the American Center for Disease Control (CDC) drug overdoses are the leading cause of death for Americans under 50 years of age, with two-thirds caused by opioids such as prescription painkillers. The estimated cost is $78.5 billion USD a year, spread across health care, lost productivity, addiction treatment, and criminal justice involvement.
The UFC also stated:
Last October, UFC joined federal lawmakers and representatives of other major U.S. companies at a White House ceremony where they pledged their commitment to combat the opioid crisis. The event coincided with President Donald J. Trump signing into law H.R. 6, also known as the SUPPORT For Patients And Communities Act. The legislation is intended to help opioid treatment and recovery initiatives, improve prevention of opioid abuse, and bolster efforts to fight deadly illicit synthetic drugs.
The spot will also be aired at live events and social and digital media channels.