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Golden Boy Promotions teams up with Facebook to launch 4-event Mexican boxing series

Streaming events aimed at bolstering brand recognition and engagement in Mexico

Golden Boy Promotions announced today the launch of Golden Boy FightNight, their four-event Mexican boxing series in conjunction with the Facebook Watch TV app.

Golden Boy FightNight began on Sept. 21, when Joseph ‘Jojo’ Diaz Jr. (30-1, 15 KOs) defeated Jesus Cuadro (18-6-0, 14 KOs) for the WBA gold super featherweight belt in Mexicali, Mexico. Monthly broadcasts are planned, featuring contenders at different venues in the country. More details are expected to be announced.

“Mexico is an important market for Golden Boy,” Golden Boy CEO and chairman Oscar De La Hoya said in a press release. “Not only have we seen some of the best boxers in history come from Mexico, but the fans are some of the most loyal and passionate in the sport. By expanding our series to new markets in Mexico, we are hoping to build a stronger community, create unique experiences for attendees and, most importantly, pave the foundation for what boxing broadcasts will look like in the future.”
Produced by Golden Boy’s production wing, Media and Entertainment, the fights will be live streamed on the Facebook Watch TV app via the Golden Boy Fight Night Page. Extra features like fan polls, realtime Q&A with the announcers, and match-up voting may be offered, similar to last year.
“Golden Boy has been a key partner in helping us rethink how live sports can be experienced on Facebook Watch,” added Devi Mahadevia, Facebook director of emerging and digital sports partnerships. “We’re excited to work together again to showcase some of the top boxers from Mexico to a global audience via the interactive and social broadcasts that Golden Boy viewers are accustomed to on Watch.”

Facebook Watch is available for free on mobile apps across Apple and Android, on desktop, laptop platforms like Amazon Fire, Apple TV (Fourth generation or newer), Android TV, Samsung Smart TV (2015 or newer), Xbox One, and Oculus TV.  \

Users can also stream Facebook video from a device to a TV.

Categories
BoxingExtrafeaturenewsUFC

Kenai is a former Postmedia Network online news and sports editor. He is the Editor-in-Chief for MMA Crossfire.
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