The PFL has put some more boots on the ground in Russia.
The company announced today a partnership with Russian channel Telesport Group. Specifically, it’s a multi-year distribution agreement the adds the PFL as premium MMA content into Telesport’s content portfolio, which includes the Olympic Games through 2024 and UEFA Euro 2020.
Original programming from PFL Studios and past content is also included in the deal from all platforms – television, digital, and mobile.
“Professional Fighters League has experienced tremendous domestic and international growth, and with fighters from 25 countries around the world, we are committed to delivering our brand of thrilling, high-quality, differentiated MMA action to a global audience,” PLF CEO Peter Murray said in a press release. “Russia is a country that has consistently produced elite MMA talent, many of whom have made a name for themselves in the United States with the PFL. We’re excited to partner with Telesport and provide a rabid fan base of MMA enthusiasts with premium, year-round MMA content, and the opportunity to support homegrown talent.”
The PFL is also working with the global distribution agency Fighting Spirit on the international media rights distribution plan and possible partnerships.
No financial terms were disclosed.