The PFL has put more boots on the ground in India.
The company announced Thursday an international distribution partnership with EuroSport India, part of a global expansion initiative with a focus on increasing the exposure of MMA in India.
The multi-year agreement will see Eurosport India airing the PFL regular season, playoffs, and championship events. Classic fights from the PFL vault and original programming from PFL Studios for all mobile and digital platforms are also included.
“As the second largest populated country in the world, there is tremendous growth opportunity in India for the Professional Fighters League and MMA,” PFL CEO Peter Murray said in a press release. “We are actively evaluating talent in the region for opportunities to join the PFL roster and compete for a million-dollar prize. This exciting partnership with Eurosport India provides fans with access to premium MMA content. Combined with an increased presence in India, PFL can serve as a catalyst for extending the reach of this sport beyond the over 450 million MMA fans around the world.”
“This is a historic partnership for Eurosport India,” senior vice president affiliate sales and head of sports business, Discovery, South Asia Vijay Rajput added. “We’re proud to team with Professional Fighters League and provide our growing fan base with premium, innovative MMA action,” said Vijay Rajput, Senior Vice President – Affiliate sales and Head of Sports Business, Discovery – South Asia. “We are excited about PFL’s commitment to growing the sport in India. Not only will fans have access to PFL events and content for the first time, top local talent will have the opportunity to show the world what they can achieve in the cage. This will raise the profile of our athletes and the sport significantly.”
The PFL recently signed a broadcast partnership with Telesport Russia as part of their global campaign.
No financial details were disclosed.