The PFL has put more digital boots in the content space with another partnership agreement with Wave.tv.
The company’s content will now be distributed across WAVE.tv’s social media channels which number almost 200 million collectively.
“MMA is the growth sport of the decade, with more than 450 million young, passionate and loyal fans around the world. Professional Fighters League is committed to providing them with premium PFL content whenever, wherever and however they want it” PFL chief digital officer Dan Ghosh-Roy said in a press release. “70 per cent of our digital audience are millennials and WAVE.tv is a modern sports media company that operates at the intersection of sports and entertainment. They are a perfect partner as we continue to expand our reach domestically and abroad.”
“We’re excited to partner up with Professional Fighters League, an innovative leader in MMA that is pushing boundaries and constantly exploring new ways to engage with, and grow, their younger fan base,” WAVE.tv vice president of strategy and digital partnerships Greg Bobolo added. “We’re thrilled to reimagine the stories PFL fans have already come to love into new hit programming formatted for the core and emerging social and digital platforms where our portfolio of media brands live.”
The PFL is looking to build on year-over-year growth and this latest partnership, along with the the OTT platform and PFL Studios, further solidifies the objective.
Financial terms were not disclosed.