PFL taps Jon Tuck as its new Chief Revenue Officer

Can Tuck boost the PFL's sponsorship and licensing deals?

The PFL announced today the addition of Jon Tuck as the company’s new Chief Revenue Officer (CRO) as it prepares for its 2021 season.

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Tuck’s primary duties will include securing global sponsorship, media sales, and licensing businesses. His previous experience includes executive roles at Sports Illustrated and NASCAR, where he was the CRO there.

“I’m thrilled to be joining such an innovative and forward thinking organization such as the Professional Fighters League,” Tuck said in a press release. “The PFL has secured the No. 2 global position in MMA and reimagined the sport. I’m looking forward to bringing my experience, relationships and insights to a league that is a constant pioneer in the sports space. I can’t wait to get to work. I’m excited about connecting major global blue-chip brands to the PFL’s young, diverse and passionate fanbase.”

“Jon is a proven leader and game-changer when it comes to monetizing IP across digital, gaming and sports,” PFL CEO Peter Murray added. “We’re excited to have him join the Professional Fighters League as our new Chief Revenue Officer.”

Financial terms were not disclosed.