Asian MMA promotion ONE Championship announced today an awareness campaign and a $1.5 million USD investment to combat Asian Hate.
Using the hashtags #StopAsianHate and #WeAreONE, the company unveiled a series of events to raise money for the “Stop Asian Hate” movement and the GoFundMe’s “Support the AAPI Community Fund.”
- A 12-month video campaign on broadcast TV to over 150 countries around the world to educate and raise awareness. The first video PSA, which has already been released across ONE’s global social and digital channels, will air during the broadcast of “ONE on TNT I” on April 7 in the U.S.
- Evolve University, the world’s largest online university for martial arts, will offer a free 12-month subscription to 1,000 families in the U.S. affected by hate crimes or discrimination. Anyone impacted can be eligible for a subscription by emailing a video of your story to [email protected].
- A series of limited-edition merchandise over the next 12 months with 100% of the proceeds going to the AAPI Community Fund. The first shirt in this collection, the Stop Asian Hate Tee, pays tribute to victims of violent anti-Asian attacks.
- A martial arts self-defence program in major metropolitan cities in the U.S. More details will be announced later this month.