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ONE Championship launches Stop Asian Hate campaign

CEO Chatri Sityodtong will kick in $100,000 USD out of his own pocket

Asian MMA promotion ONE Championship announced today an awareness campaign and a  $1.5 million USD investment to combat Asian Hate.

Using the hashtags #StopAsianHate and #WeAreONE, the company unveiled a series of events to raise money for the “Stop Asian Hate” movement and the GoFundMe’s “Support the AAPI Community Fund.”

“It is truly heartbreaking for me to see the Asian-American community suffering from hatred, violence, and discrimination,” ONE chairman and CEO Chatri Sityodtong said in a press release. “We strive to be an active ally in this cause, standing against racism towards Asians and all people. With our global audience and platform in America with the ‘ONE on TNT’ event series, we are well-positioned to bring communities together for this important cause.”
The main goal is to combat the recent surge in hate crimes against the Asian American and Pacific Islander (AAPI) community, and all at-risk communities in the United States.
According to the company’s press release, the $1.5 million USD will help power:
  • A 12-month video campaign on broadcast TV to over 150 countries around the world to educate and raise awareness. The first video PSA, which has already been released across ONE’s global social and digital channels, will air during the broadcast of “ONE on TNT I” on April 7 in the U.S.
  • Evolve University, the world’s largest online university for martial arts, will offer a free 12-month subscription to 1,000 families in the U.S. affected by hate crimes or discrimination. Anyone impacted can be eligible for a subscription by emailing a video of your story to [email protected].
  • A series of limited-edition merchandise over the next 12 months with 100% of the proceeds going to the AAPI Community Fund. The first shirt in this collection, the Stop Asian Hate Tee, pays tribute to victims of violent anti-Asian attacks.
  •  A martial arts self-defence program in major metropolitan cities in the U.S. More details will be announced later this month.
Sityodtong will make a personal cash donation of $100,000 USD to the Stop Asian Hate cause.
The company is preparing for ONE on TNT I, its North American TV debut Wednesday on American station TNT. Airing after the show AEW Dynamite, the main event will feature a flyweight title bout between champion Adriano Moraes and former UFC and current ONE tournament Grand Prix champion Demetrious ‘Mighty Mouse’ Johnson.
Kenai is a former Postmedia Network online news and sports editor. He is the Editor-in-Chief for MMA Crossfire.

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