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World Lethwei Championship announces multi-year partnership with No Limit Sports

World Lethwei Championship confirmed its efforts to expand with Wednesday’s announcement of a deal with Erik Alonso’s No Limit Sports.

The deal includes the organizing of at least two WLC events a year.

“World Lethwei Championship is already the world’s biggest bare-knuckle boxing company and we will look to continue our rapid expansion,” WLC chairman Zay Thiha said in a press release. “This is a fantastic opportunity to continue the momentum of World Lethwei Championship as we showcase the sport of Lethwei to the world.”

WLC, which is headquartered in Myanmar, joined UFC Fight Pass in 2020, airing several events that helped increase its popularity. It also added the women’s bantamweight division and title, which was won by Souris Manfredi.

“Emerging markets is the only way forward in combat world,” Alonso added. “WLC is a sleeping giant with a huge amount of fans. There are likely to be many fighters who can compete in WLC and make Lethwei one of the most followed fighting sports. I have closely monitored WLC and could not miss this exciting opportunity.”

Financial terms were  not disclosed.

@kenaiandrews

KenaiAndrewshttps://www.mmacrossfire.com
Kenai is a former Postmedia Network online news and sports editor. He is the Editor-in-Chief for MMA Crossfire.

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