As Halle Berry’s new MMA drama movie Bruised debuts tonight on Netflix, Invicta FC president Shannon Knapp is instrumentally proud, but working on some big announcements for the fans in 2022.
Invicta is throwing a Bruised virtual watch party, featuring Knapp and some former and current Invicta fighters tonight. The party will be hosted by former featherweight champion Megan Anderson.
In addition to Invicta’s involvement with Bruised, in a conversation with MMA Crossfire last week, Knapp touched on the company’s direction going into the new year.
After an almost 10-year run, the organization was acquired in April by Canadian media company Anthem and Sports Entertainment. As a result, Invicta’s events moved from UFC Fight Pass to AXS TV in the United States and The Fight Network in Canada.
And now the company is poised for its 50th show.
“It’s definitely different because you’ve been following for a long time so you know 10 years ago I started it and to now have partners … They’ve been amazing partners,” Knapp said. “I didn’t realize how lonely it was on the other side until I had all this support. They believe in the product and the vision and that’s huge and so important to have.”
“For us, our goal is to continue to elevate the sport and the brand,” Knapp added. “Maybe add some different genres under the brand like boxing, and some different things like that. We’re always working and thinking so hopefully, we’ll be able to make some announcements soon about what our next steps are and I think the fans are going to be excited.”
Adding more disciplines could help Invicta FC expand its lead as the premier female combat sports promotion much like ONE Championship did in Asia, offering its fans a one-stop shop of martial arts. It’s something that Invicta world bantamweight champion Taneisha Tennant is enthusiastically behind.
“Absolutely, I would be totally down for that,” Tennant confirmed. “My first artform was Muay Thai. I love boxing and jujitsu and I think a lot of other ladies would too. I think ONE Championship is really doing it. It’s really fun to watch.”
Another potential market is trading cards and collectibles. The UFC made a big splash when it signed a deal with leading trading card company Panini earlier this year. The PFL quickly followed suit, signing with Upper Deck for its trading cards. Asked about Invicta’s potential move into the market, Knapp seemed bullish about the idea.
“Well, I am now!” Knapp said enthusiastically.
I kind of tossed it around a little bit. I think we’re open to a lot of things right now. We are really in that mindset of ready to get in there and really start moving forward and elevating us. So I think we will look for those opportunities and I think that’s something the athletes would just be super excited about. That is definitely an avenue we’d like to research and go down.
“I think that’s a great idea, actually,” Tennant said approvingly. “Me personally, I know so many fans that want fan pictures and fan memorabilia from me. I know a lot of other fighters as well, they probably have the same thing. It would be cool for the fighters and the fans, so that would be a great idea.”
Bruised could be the first of some targeted business ventures for Invicta as it pushes forward in 2022.
Let’s see what happens.