The PFL is partnering with athlete social platform company MILLIONS, starting with its 2022 regular season that starts on April 20.
The multi-year deal anoints MILLIONS as the official watch party platform partner of the PFL.
“The Professional Fighters League is pleased to announce MILLIONS as our official watch party partner,” PFL CEO Peter Murray said in a press release. “The PFL prides itself on disrupting MMA. The opportunity for major influencers and PFL athletes, the best in the sport, to interact with our fans while watching the 2022 PFL season unfold on ESPN and ESPN+ is a great way to create unforgettable experiences.”
“We’re thrilled to be partnering with PFL,” MILLIONS CEO Matt Whitteker added. “This is a world first where fans can now watch PFL events with their favourite athletes with full access. Fans will be able to watch PFL not just with MMA superstars, but NFL alumni, MLB alumni and a wide range of sports celebrities that are also PFL fans.”
MILLIONS was co-founded by UFC ring announcer Bruce Buffer.